Waze InSight is a new alerts experience that shows drivers exactly what matters on the road. A launch project I worked on as a Motion Designer at Google Waze. I shaped the concept from the very first idea, designed the storyboard, and was the animator who brought it to life, working closely with product and marketing to keep the story true to the feature's value.
Every alert started as a pencil sketch. I designed the InSight storyboard frame by frame, from the first idea to the last, to find the story and its pacing before a single layer was animated.











